First of Five Creative Samples

Prepared for Lennox®

HOME SERVICES

For the past six years, we have worked closely with Clockwork Home Services to build a strong brand that better connects with a large franchise network and the end consumer. The work on this page reflects that journey at different stages of development.

clockwork-logo-box

BRAND STRATEGY 

INSIGHT:

Develop a brand platform to unite the three home services brands under one umbrella.

SOLUTION:

When something breaks, people just want to get back to normal. We get you the “Help” you need to get back to normal.

+HELP CAMPAIGN

CONVERSION CHALLENGE

Convert prospects who have encountered advertising to one of hundreds of franchise/retail service locations through a single portal, while continuing to develop the new brand promise of “help.”

SOLUTION:

We developed a “helpful” experience that offers help for issues that any incoming user could have. The site quickly identifies the issue, and addresses the problem and service needed to fix it. The site then connects the user with the closest service location, as well as any offers that may be available. Two clicks to convert. Six-minute average engagement.

SCHEDULESOMEHELP.COM

A SKILLED INFLUENCER FOR THE SKILLED TRADES

CHALLENGE:
Create trust and preference for our brands’ technicians by borrowing it from a trusted influencer.

SOLUTION:
Mike Rowe is one of the most trusted influencers in the trades. We partnered with him to help close the skilled trades gap through meaningful programs and authentic marketing.

HERO

REPLACEMENT

ON TIME GUARANTEE

SUPPLY < DEMAND

The combination of really effective marketing and a shortage of labor in the skilled trades created the need for some serious recruitment efforts. We partnered with Mike in social to help bust some myths around the skilled trades, and get folks interested in working for our services brands.

SCHEDULESOMEHELP.COM