FROM WASTE HAULER TO ENVIRONMENTAL STEWARD
For ten years we have worked to establish and maintain Waste Management’s position as the leader in their category. Our work for WM includes a major sports sponsorship, multiple consumer campaigns, content development, and B2B sales support
GIVE GARBAGE A GOOD NAME
The stories of environmental stewardship were there, but nobody knew them. Chapter One began with two words – THINK GREEN®. Waste Management moved into the newly minted position across the board, from advertising, to their truck fleet, to the sales team and sales strategy. They now enjoy the top position in the category, not only in growth, but also in price premium and employee satisfaction.
WASTE MANAGEMENT PHOENIX OPEN
We helped Waste Management bring their vision of a world without waste to life in a hugely ambitious and impactful way: by making the largest PGA tour event a completely zero waste event. Seven years later, the Waste Management Phoenix Open has turned into one of the leading events where the future of sustainability is not only showcased, but also discussed at the Waste Management Sustainability Forum.
The THINK GREEN campaign has permeated Waste Management’s entire sales and marketing organization, and we have helped to craft messaging and materials through the marketing, event, and sales channels to bring this to life throughout the years.
BUSINESSES CARE MORE ABOUT “THEIR ENVIRONMENT” THAN “THE ENVIRONMENT.”
This campaign refresh focuses entirely on our service delivery for our business-minded folks.