Third of Five Creative Samples

Prepared for Lennox®

RESIDENTIAL ENERGY

In a highly sophisticated energy market like Texas, Direct Energy needed to break through the clutter with a compelling postion and campaign aimed at differentiating the brand and growing market share by a significant amount.

We support Direct Energy with brand-level strategy and creative, as well as hard-selling, demand generation creative for both the field marketing team as well as the sales organization.

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DIRECT ENERGY WANTS CUSTOMERS TO “USE LESS” OF WHAT THEY SELL.

This campaign gives customers tangible ways to use less of what they sell. Upon launch, sales leads immediately increased by double digits over the previous year.

NO PEEKING

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FIELD MARKETING AND

SALES SUPPORT MATERIALS

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