A VISION COMPANY WITH EVOLVING VISION
Over the past eight years, we have contributed to the evolution of the industry leader. In a highly competitive market with a complex offering, Essilor has been driven to match their unparalleled product innovation with advancements in their go-to-market strategies.
We have led international product launches, retail activations that have disrupted the industry, dealer and consumer incentive programs, and technology-driven sales support innovations.
EYEFOLIO INTERACTIVE SALES & DEMONSTRATION TOOL
Breaking through the clutter means eliminating some of it along the way. In an effort to minimize the excessive cost and material waste associated with printed sales collateral – while delivering more engaging content – we developed a more effective B2B2C tool. The EyeFolio app allows sales representatives to better demonstrate products, conduct training, review promotions, and provide eye care professionals the most up-to-date and compelling information to better influence patient decisions.
EYEFOLIO SALES APP
PRODUCT LINE BENEFITS
DISRUPTION AND DISTINCTION
As the go-to agency for specialized projects, we have led disruptive retail activation pilots. These help Essilor strategically influence the consumer path-to-purchase, as well as doctor and patient engagements, creating lasting marketplace innovations.
GLOBAL REACH WITH REGIONAL GOALS
Working with the international marketing group, we created campaigns and launch materials introducing a unique product to a very diverse global audience. This required creative solutions and messaging that offered flexibility for use in many markets.