Flea and tick treatments are one of the most competitive categories in packaged goods marketing. Adams was the runt of the litter, outspent by Frontline, Advantix, Pet Armor — pretty much everyone.
Adams’ new formula is the most pet-friendly, people-friendly formula on the market. And the revolutionary Smart Applicator is one of a kind. This is huge news. Now, with Veterinarian quality products available at the corner store, consumers save both time and money while still giving their pets the best of care.
SMARTER VET CARE
The campaign was also used to reach out to
their dealer network, the Veterinarians. This
multi-pronged approach led to record sales
for Adams and won a few significant
business performance awards.