Last of Five Creative Samples

Prepared for Lennox®

UNDERDOG

Flea and tick treatments are one of the most competitive categories in packaged goods marketing. Adams was the runt of the litter, outspent by Frontline, Advantix, Pet Armor — pretty much everyone.

Adams’ new formula is the most pet-friendly, people-friendly formula on the market. And the revolutionary Smart Applicator is one of a kind. This is huge news. Now, with Veterinarian quality products available at the corner store, consumers save both time and money while still giving their pets the best of care.

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SMARTER PET CARE 

We positioned Adams as “Smarter Pet Care” with a Professional DIY messaging platform that showcased their revolutionary Smart Applicator and unique formula at corner store prices. Now, Adams can now compete with the big dogs.

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HAZMAT

SIDE BY SIDE

SMARTER VET CARE 

The campaign was also used to reach out to
their dealer network, the Veterinarians. This
multi-pronged approach led to record sales
for Adams and won a few significant
business performance awards.