KYLE ALLEN

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Kyle is a partner and the media director. He has been with the company for 26 years.

Kyle takes his insights from 26 years of media planning and buying experience, and turns them into new media possibilities. Leading the planning process, Kyle ensures targeted communication that establishes relevant connections between your brand and customers. Further, he leads the agency’s quants in ROI-based initiatives that define the metrics by which we determine success. Kyle serves on the 4A’s Mid-Size Agency Media Director’s Committee, as well as on Arbitron’s Agency Advisory Council. Kyle received a BS in Advertising and Marketing from Stephen F. Austin State University. When he’s not working, he plays guitar, is a devoted tennis player, and enjoys spending time with his family and four cats.