6.27.2018

The Company Public Relations Work Earns Two PRSA Excalibur Awards

After a night of toasting (and some roasting) at a beautiful gala filled with our esteemed public relations peers, we’re thrilled to announce that we’ve taken home two Public Relations Society of America Excalibur Awards.

Our two silver Excalibur Awards were given in Integrated Communications and Events and Observances for work on behalf of our valued clients, Stage Stores and Gardere.

Integrated Communications

Girls Night Out: Reaching Gen X Shoppers with Stage Store’s “beYOUtiful” Event Series

In order to drive in-store traffic and sales during the key fall fashion time frame, Stage Stores enlisted The Company to create and execute “beYOUtiful,” a series of multi-faceted in-store activations to highlight the presence of Stage Stores in 12 essential markets. The Company took an integrated approach to communication, combining public relations tactics, in-store creative, radio and digital advertising, and social media. The events were executed in partnership with social influencers over the course of one month, and in a short time garnered tremendous results, increasing in-store traffic, brand awareness and ultimately, desired sales goals.

Events and Observances

2018 Gardere MLK Jr. Oratory Competition: When Youth Voice Dreams

Gardere, one of the Southwest’s largest law firms, hosted the Annual Gardere MLK Jr.Oratory Competitions in Dallas and Houston, during which fourth-and fifth-grade students delivered original three-to-five minute speeches answering the question, “What is my dream for today’s world?” Both the Dallas and Houston events included three rounds of competition, from September 2017 through January 2018, beginning with 16 schools from the Dallas Independent School District (DISD) and 22 schools from the Houston Independent School District (HISD). The Company helped promote the 2017/2018 competitions and emphasize Gardere’s role in the positive impact the events had in the communities.

To learn more about the Excalibur Awards and see the full list of 2018 winners, click here.